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641 S St NW Suite 200


Career Listings

Director of Sales

Carla Reed

Status: Full-Time 

Location: Washington, DC 

Reports to: Vice President of Programs 


Youth For Understanding (YFU) advances intercultural understanding, mutual respect and social responsibility through educational exchanges for youth, families and communities.  Through the exchange experience, YFU participants gain intercultural understanding, learn mutual respect, and develop a sense of social responsibility. Their experience abroad gives them leadership competencies necessary to meet the challenges and benefit from the opportunities of a fast-changing global community.

Position Summary:   

The Director of Sales is responsible for planning and implementing YFU’s sales program, both short and long-range, targeted toward existing and new markets by performing and or managing the duties below.  The Director collaborates with all teams across the organization working to consistently improve program sales and delivery across all sectors.  The Director of Sales reports to the Vice President of Programs.

Essential Functions:

  • Develop and execute strategic sales plans and forecasts to achieve organizational revenue targets and objectives for YFU programs.

  • Expand YFU’s customer base.

  • Oversee and manage national sales team by recruiting, selecting, orienting, training, and evaluating staff, interns, volunteers, alumni, and other sales resources.

  • Develop and manage sales operating budgets, and analyze and control expenditures to conform to budgetary requirements.

  • Direct sales forecasting activities and set performance goals.

  • Achieve satisfactory profit/loss ratio and market share in relation to industry and economic trends.

  • Prepare periodic sales reports showing sales volumes, potential sales, and areas of proposed customer base expansion and present to executive management.

  • Working closely with the Director of Marketing and Director of Development:

    • Support product research and development. 

    • Ensure consistent lead generation and follow-up.

    • Recommend program positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

  • Lead sales team in maintaining relationships and negotiating and closing deals with key customers and partners.

  • Establish and maintain relationships with industry influencers and key strategic partners (NGO’s, corporations, schools, YFU network partners, etc.)

  • Represent YFU at conferences, trade fairs and networking events.

  • Coordinate sales efforts between sales department and other sales related units (Marketing, Development, and other External Affairs units).

  • Performs other duties as assigned.


  • Proven sales experience selling intangible products, consistently meeting or exceeding revenue targets.

  • Entrepreneurial spirit and track record, with ability to develop and  drive a nascent sales process from plan to close.

  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.

  • Bachelor’s degree in sales, marketing or business administration or equivalent number of years of experience.

  • Preferred Master’s degree in sales, marketing or business administration.

  • Five years of related experience with progressive management experience.

  • Excellent written and oral communication skills.

  • Working knowledge of social media strategy.

  • High energy and results driven.

  • Proven ability to articulate the distinct aspects of products and services and position them against competitors.

  • Demonstrable experience in developing client-focused, differentiated and achievable solutions.

  • Ability to work productively under pressure and to meet both deadlines and revenue targets.

  • Demonstrated ability to interact appropriately and successfully with individuals at all levels.

  • Basic PC skills utilizing word processing, spreadsheet and internet applications.

  • Ability to travel.

Equipment Used

Computer, monitor, keyboard, telephone, fax machine, copier, computer software

ADA Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Talking and hearing skills.

  • Repetitive motions of wrists, hand, and /or fingers.

  • Working conditions - this position is not substantially exposed to adverse environmental conditions.

This job description will be reviewed periodically as duties and responsibilities change with business necessity.  Essential and marginal job functions are subject to modifications.

Applicants must be eligible for employment and able to pass a pre-employment background check. If you are qualified and interested in being considered for this position, please submit your resume, cover letter, and salary requirements at the career site.

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