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641 S St NW Suite 200

1.800.833.6243

admissions@yfu.org

Jennifer Heusted-McKendree

Jennifer Heusted-McKendree joined YFU on September 10, 2001, and after the tragic events of the following day, has made it her life’s work to promote global citizenship through Youth For Understanding’s intercultural exchange programs. McKendree brings to her marketing role 15+ years of background knowledge in YFU’s study abroad, volunteer and hosting programs.

Heusted-McKendree’s role includes providing strategic guidance and direction for the entire organization in areas of marketing and communication. She works closely with the Engagement and Development Managers and provides resources and tools to recruit host families, outbound students, and volunteers. Jennifer provides strategic organizational branding and visibility, while maintaining and expanding YFU’s core grassroots marketing efforts that have proven to be successful. In addition, she supervises the Study Abroad Coordinator to ensure organized leads management and follow-up as well as the Director of Social Media to ensure that the organization’s social media strategy is in line with its overall marketing plan.

Jennifer graduated from Central Michigan University with a Bachelor of Science degree, majoring in both Psychology and Sociology.

JenHeadshot.jpg

Director of Marketing and Study Abroad

Jennifer Heusted-McKendree joined YFU on September 10, 2001, and after the tragic events of the following day, has made it her life’s work to promote global citizenship through Youth For Understanding’s intercultural exchange programs. Jennifer brings to her marketing role 15+ years of background knowledge in YFU’s study abroad, volunteer and hosting programs.

Jennifer’s role includes providing strategic guidance and direction for the entire organization in areas of marketing and communication. She works closely with the Engagement and Recruitment Managers and provides resources and tools to recruit host families, outbound students, and volunteers. Jennifer provides strategic organizational branding and visibility, while maintaining and expanding YFU’s core grassroots marketing efforts that have proven to be successful. In addition, she supervises the Study Abroad Coordinator to ensure organized leads management and follow-up as well as the Director of Social Media to ensure that the organization’s social media strategy is in line with its overall marketing plan.

Jennifer graduated from Central Michigan University with a Bachelor of Science degree, majoring in both Psychology and Sociology.

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