YFU USA spreads message of intercultural exchange in New York City’s Times Square.
Bethesda, MD (October 8, 2013) – Youth For Understanding USA (YFU) is excited to have two new ads promoting intercultural exchange joining the iconic displays of New York City’s Times Square which welcomes more than 1.5 million visitors each day.
Thanks to a special partnership with Neutron Media,
This past July, YFU launched a new website and related marketing materials, specifically designed to capture the transformative effect of intercultural exchange. The chance offered by Neutron Media to share the YFU message in such a prime location came at a perfect time for this re-energized
“With more than six decades of excellence in cultural exchange, YFU has a rich past but we know that no organization can rest on a history of success alone. Today’s marketplace and the savvy, intelligent youth consumer demands that organizations reflect the dynamic time in which we live. This summer’s re-branding efforts relate not only to our materials but also
Alicia Kubert Smith