YFU USA Board Trustee Gloria Garcia is a Principal at MagnaVita Consulting, which targets nonprofits and companies whose values, mission, and business models aim to improve their communities through their activities. Through its philosophy - A Better Way. A Better Life, MagnaVita works to enhance socially-driven players' brands, marketing strategies, and overall stories.
As Vice President of Business Development and Brand at Raising A Reader, Gloria is responsible for all fundraising revenue including foundations, corporations and individuals as well as brand awareness and marketing communication initiatives.
Gloria has more than 25 years of strategic business development, brand positioning and executive management experience both in the United States and abroad having worked at the World Bank and managed the U.S. cotton industry’s marketing, public relations and trade relations in Latin America. Most recently at the Congressional Hispanic Caucus Institute (CHCI), the premier Latino leadership development organization in the country, Gloria reengineered the organization’s brand strategy and contributed to its dramatic revenue growth and program expansion.